Pricing is one of the most important things to get right when selling your home, but it can be tricky.

If you price your home too high, it could sit on the market for weeks or months, which scares buyers away. But if you price it too low, you might leave serious money on the table.

This leaves many sellers wondering: how do you find that just right price point that attracts buyers and maximizes profit? The answer: get a professional comparative market analysis (aka a CMA).

A CMA isn’t a random guess based on how much you feel like your home should be worth, and it’s way more accurate than a Zillow estimate. It’s a detailed, strategic report that looks at:

• Similar homes that have recently sold in your neighborhood

• What’s currently listed (your competition!)

• Current buyer demand and market trends

• Condition, upgrades, and special features of your home

A CMA will show you what buyers are actually willing to pay for your house based on real-time data, the latest trends, and the central Ohio market’s behavior.

Getting a CMA is critical in this market because today’s buyers are savvy! They’ve done their research, they’re working with agents, and they’re comparing your home to the others they’re seeing. If your price doesn’t reflect the value they perceive, they’ll either make a lowball offer or pass altogether.

On the flip side, a smart, strategic price can actually create momentum around your listing. When buyers see a home that’s priced competitively and presents well, they get excited and want to submit an offer. You might even spark a bidding war, which is exactly what we want!

You only get one chance to make a first impression with your price, so make it count. Hitting that sweet spot right out of the gate gives you the best chance at a fast, profitable sale.

Curious what your home is worth in today’s market? Click HERE to get a personalized and complimentary home valuation.

~ The Hanks Realty Group